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Improved Sales and Profit development after periods of declining sales.
Restructuring the Sales organisation of an Austrian subsidiary of a major international consumer goods corporation from regional to channel focus and setting up of a Market Development Organization, resulting in better execution and increased sales.
Changed focuses in the future consumption market on category management, pay for performance and development of positive relations with relevant top retail management.
Establishment of a dedicated Vending organisation, a replacement program on unprofitable equipment, placement of new vendors and open top coolers, resulted in approximately 10% higher sales.
Setting up of a wholesale support group with the objective to include wholesaler in the marketing activities and better manage their performance, resulted in better revenue management of the important wholesaler business.
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